Rufni

Every toy we sell is tested to EN 71, the European and UK toy safety standard, and each product page states the age the maker recommends. Toys marked suitable from birth have embroidered features and no detachable parts.

Four established makers: Keel Toys, Aurora World, Warmies and Suki Gifts — all with decades of experience in soft toys.

Not yet. We deliver across the UK with Royal Mail, DPD and Evri, and standard delivery is free on orders over £30.

Thirty days to return an unused item in its original packaging — longer than the fourteen days required by the Consumer Rights Act 2015.

Yes. The plush outer and the fibre filling are made from recycled plastic bottles, and the bean weighting is recycled glass.

They are filled with millet and dried French lavender. The 33cm toys warm in 60 seconds at 600-800W, or 45 seconds on a more powerful oven; the 23cm Juniors take 30 seconds, or 20 on a powerful oven. Always follow the label sewn into the toy, and an adult should do the heating.