Skip to content
Free UK delivery on orders of £30 or more
Every toy tested to EN 71
30-day returns · Handpicked in Barnes, London
Rufni — handpicked softness
Cart 0
  • Shop all
    • New Arrivals
    • Recycled plush
    • Palm Pals minis
    • Warmies heatable plush
    • Classic soft toys
    • Baby & gift sets
  • Jellycat
  • Gifts by price
    • Under £10
    • £10 - £20
    • £20 and over
  • Journal
  • About us
  • Contact
My Account
Log in Register
Rufni — handpicked softness
  • Shop all
    • New Arrivals
    • Recycled plush
    • Palm Pals minis
    • Warmies heatable plush
    • Classic soft toys
    • Baby & gift sets
  • Jellycat
  • Gifts by price
    • Under £10
    • £10 - £20
    • £20 and over
  • Journal
  • About us
  • Contact
Cart 0

Search our store

Rufni — handpicked softness
Cart 0
Popular Searches:
T-Shirt Blue Jacket
Journal

Soft Toy Care Guide: How to Keep Your Plush Looking New

by Rufni on Oct 14, 2026
Soft Toy Care Guide: How to Keep Your Plush Looking New — Rufni

A well-loved soft toy is a beautiful thing. A grubby, misshapen, slightly smelly soft toy is less so. The good news is that most plush toys are far more resilient than people assume, and with some basic care, they can look good for years — even under the demanding conditions of daily cuddles, garden adventures, and the occasional trip through a muddy puddle.

Here is a straightforward guide to keeping your plush toys in excellent condition.

Washing: The Basics

The single most important piece of advice: always check the care label first. Most modern soft toys are machine washable, but some are not — particularly those with electronic components, music boxes, or specialist fillings like the lavender and grain inside Warmies.

Machine Washing

For machine-washable toys (which includes most standard plush, all Eco Nation toys, and many Palm Pals):

  1. Place the toy in a pillowcase or mesh laundry bag. This protects the surface fabric from friction and prevents any loose parts from catching in the drum.
  2. Use a gentle cycle at 30 degrees. Higher temperatures can damage adhesives, distort shapes, and cause colours to run.
  3. Use a mild detergent. Standard laundry detergent is fine, but avoid anything with bleach or optical brighteners, which can fade colours.
  4. Skip the fabric softener. It can coat the plush fibres and actually make them feel less soft over time, which is ironic.
  5. Air dry only. Tumble dryers are the enemy of soft toys. The heat can melt synthetic fabrics, shrink fillings, and ruin the texture of the fur. Instead, gently squeeze out excess water (do not wring) and let the toy air dry on a towel or drying rack.

Hand Washing

For toys that cannot go in the machine, or for spot cleaning when a full wash is not needed:

  1. Fill a basin with lukewarm water and a small amount of mild detergent.
  2. Submerge the toy and gently squeeze the soapy water through it. Do not scrub or twist.
  3. Drain the soapy water, refill with clean water, and rinse by squeezing gently until no soap remains.
  4. Press the toy between two towels to remove excess moisture, then air dry.

Stain Removal

Children are creative in the substances they introduce to their cuddly toys. Here are solutions for the most common offenders:

Food stains (chocolate, sauce, fruit): Dab with a cloth dampened with a mixture of washing-up liquid and cool water. Work from the outside of the stain inward to prevent spreading. Rinse with a clean damp cloth.

Ink and marker: Dab with a cotton bud dipped in rubbing alcohol (isopropyl alcohol). Test on a hidden area first to check for colour fastness. Blot, do not rub.

Mud: Let it dry completely first. Once dry, most mud brushes off easily with a stiff brush. Any remaining marks can be treated with the food stain method above.

General grubbiness: A paste of bicarbonate of soda and water, left on the affected area for 15 minutes before brushing off, works surprisingly well for general grime and also helps with odours.

Storage Tips

How you store soft toys when they are not on active cuddling duty makes a real difference to their longevity.

Avoid plastic bags. Sealed plastic traps moisture, which can lead to mildew and musty smells. Use breathable cotton bags or pillowcases instead.

Keep out of direct sunlight. UV light fades fabric dyes over time. This is especially important for display pieces like classic teddy bears, where colour is part of their appeal.

Store clean. Always wash toys before putting them into long-term storage. Stains that sit for months become much harder to remove, and food residue can attract insects.

Avoid compression. Stuffing a bag full of soft toys and sitting on it to close the zip is satisfying but counterproductive. Extended compression flattens the filling permanently. Store toys loosely with enough room to maintain their shape.

Simple Repairs

Before you throw away a damaged soft toy, consider whether a simple repair might save it.

Loose seams: A basic ladder stitch with matching thread closes most seam splits invisibly. You do not need to be an experienced sewer — there are plenty of video tutorials for this specific stitch, and it is genuinely easy.

Flat filling: If a toy has lost its shape after years of love, you can restuff it. Carefully open a seam, add polyester toy filling (available from any craft shop for a few pounds), and sew it closed. This can completely transform a saggy, flat bear.

Matted fur: Gently brush the plush with a clean, dry toothbrush or a pet slicker brush. This works remarkably well for smoothing out tangled or flattened fur fibres.

A Little Care Goes a Long Way

The soft toys that survive childhood in good condition are not the ones that were never played with — they are the ones that were cared for between adventures. A regular wash, sensible storage, and the occasional repair can keep a beloved plush toy looking good for years, or even decades.

After all, the best soft toys are the ones that have clearly been loved.

Tags: maintenance, plush toys, toy care, washing guide
Previous
Choosing a Keepsake Teddy Bear: What to Look For
Next
Soft Toy Sizes Explained: 13cm, 23cm, 33cm and Which to Buy

Related Articles

How Warmies Actually Work: Millet, Lavender and Safe Heating — Rufni

How Warmies Actually Work: Millet, Lavender and Safe Heating

Soft Toy Sizes Explained: 13cm, 23cm, 33cm and Which to Buy — Rufni

Soft Toy Sizes Explained: 13cm, 23cm, 33cm and Which to Buy

Choosing a Keepsake Teddy Bear: What to Look For — Rufni

Choosing a Keepsake Teddy Bear: What to Look For

Browse the shop

  • Shop all
  • Jellycat
  • Gifts by price
  • About us
  • Contact

Recent Post

How Warmies Actually Work: Millet, Lavender and Safe Heating — Rufni
comfort gifts
How Warmies Actually Work: Millet, Lavender and Safe Heating
on September 18, 2026
Soft Toy Sizes Explained: 13cm, 23cm, 33cm and Which to Buy — Rufni
buying guide
Soft Toy Sizes Explained: 13cm, 23cm, 33cm and Which to Buy
on September 18, 2026
Soft Toy Care Guide: How to Keep Your Plush Looking New — Rufni
maintenance
Soft Toy Care Guide: How to Keep Your Plush Looking New
on September 16, 2026

Stay in the loop

New arrivals, seasonal gift guides and the occasional treat for loyal customers. No spam, unsubscribe any time.

Shop

  • Shop all
  • Jellycat
  • Gifts by price
  • Journal
  • About us
  • Contact

Help & information

  • About Rufni
  • Contact us
  • FAQ
  • Toy safety & compliance
  • Shipping policy
  • Returns & refunds
  • Privacy policy
  • Terms of service
  • Legal notice

Rufni

85 Church Road, Barnes
London SW13 9HL
United Kingdom

Handpicked softness. The price you see is the price you pay.

+44 7441 904486 info@rufni.com
© Rufni 2026 · a trading name of OMELVA LTD, registered in England & Wales no. 17185873
Payment options:
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Klarna
  • Maestro
  • Mastercard
  • Shop Pay
  • Union Pay
  • Visa
Cart 0

Confirm your age

Are you 18 years old or older?

Come back when you're older

Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.

Shopping Cart

Your cart is currently empty.
Add note for seller
Estimate shipping rates
Add a discount code
null
Subtotal £0.00
View Cart