{"title":"Classic Soft Toys","description":"\u003cp\u003eTimeless plush companions from Aurora World and Suki Gifts. This collection brings together beautifully made soft toys in traditional styles — floppy bunnies, lifelike foxes, big-eyed dragons, and colourful turtles. These are the kind of toys that become lifelong friends, carried everywhere and loved until they are wonderfully worn. Quality craftsmanship from trusted British and international toy makers.\u003c\/p\u003e","products":[{"product_id":"aurora-eco-nation-fox-23cm","title":"Aurora Eco Nation Fox 23cm","description":"\u003cp\u003eThe Aurora Eco Nation Fox is a beautifully crafted 23cm soft toy made entirely from recycled PET bottles. His rich orange-red fur and white chest patch are rendered in wonderfully soft recycled polyester, and his embroidered eyes and black nose give him a warm, lifelike expression. Eight 500ml plastic bottles were recycled to create this single toy — the plush fabric, the stuffing, and even the thread are all from recycled sources. Aurora's Eco Nation range removes plastic beans and uses embroidered eyes instead of plastic ones, making each toy as environmentally responsible as possible and safe for the very youngest children. The fox is a much-loved British woodland animal, and this version captures his russet charm perfectly. He sits beautifully on a shelf or tucks happily under a small arm. A thoughtful gift that looks good and does good, made by one of the world's leading plush toy companies.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 23cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% recycled polyester outer and stuffing, embroidered eyes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Suitable from birth\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aurora World\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety and care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety standards:\u003c\/strong\u003e EN-71 certified, UKCA\/CE marked\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Surface washable with a damp cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSupplied in the UK by OMELVA LTD, 85 Church Road, Barnes, London, SW13 9HL.\u003c\/p\u003e","brand":"Aurora World","offers":[{"title":"Default Title","offer_id":54722383905043,"sku":"RUFNI-AURORA-007","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7405\/2115\/files\/aurora-world-ltd-eco-nation-fox-soft-toy-35009-8165905072190.jpg?v=1789578768"},{"product_id":"aurora-eco-nation-elephant-27cm","title":"Aurora Eco Nation Elephant 27cm","description":"\u003cp\u003eThis gentle giant from Aurora's Eco Nation range stands 27cm tall and is made entirely from recycled materials. The soft grey recycled polyester fur is luxuriously plush, and his large floppy ears, long trunk, and stubby tail are all beautifully proportioned. Embroidered eyes give him a kind, wise expression, and the absence of any plastic parts makes him safe for babies from birth. The Eco Nation Elephant is a substantial toy — the kind of soft companion a child will carry around for years. Aurora have removed plastic beans from this range and replaced plastic eyes with embroidery, pushing the eco-friendly credentials as far as possible. He makes a wonderful christening gift, birthday present, or nursery decoration. The elephant is a symbol of memory and loyalty, making this a meaningful choice for a keepsake gift. Responsibly made by Aurora World, who have been creating quality plush toys for over 40 years.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 27cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% recycled polyester outer and stuffing, embroidered eyes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Suitable from birth\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aurora World\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety and care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety standards:\u003c\/strong\u003e EN-71 certified, UKCA\/CE marked\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Surface washable with a damp cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSupplied in the UK by OMELVA LTD, 85 Church Road, Barnes, London, SW13 9HL.\u003c\/p\u003e","brand":"Aurora World","offers":[{"title":"Default Title","offer_id":54722383970579,"sku":"RUFNI-AURORA-008","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7405\/2115\/files\/aurora-world-ltd-eco-nation-elephant-soft-toy-35002-8165852479550.jpg?v=1789578778"},{"product_id":"aurora-mini-flopsies-bunny-rabbit-20cm","title":"Aurora Mini Flopsies Bunny Rabbit 20cm","description":"\u003cp\u003eThe Aurora Mini Flopsies Bunny Rabbit is 20cm of pure softness, and the floppiest bunny we stock. Mini Flopsies are deliberately under-stuffed so the body drapes and settles wherever you put it — over a shoulder, into a pram, flat across a pillow — which is exactly why children reach for them over firmer toys. The plush is silky rather than fluffy, in a natural light brown with a paler tummy and inner ears, and the face is finished with lifelike detail rather than cartoon features. Long droopy ears give little fingers something to hold onto, and they are usually the first part to get worn with love. Aurora have been making plush for over forty years, and the Flopsies line is one of their longest-running for good reason: the proportions are right and the fabric survives being carried everywhere. At 20cm it is a sensible size for a first cuddly toy — substantial enough to matter, small enough to take out of the house without losing it.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 20cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester plush outer, polyester fibre fill\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Suitable from birth\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aurora World\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManufacturer reference:\u003c\/strong\u003e Aurora World 73902\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety and care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety standards:\u003c\/strong\u003e EN-71 certified, UKCA\/CE marked\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Surface washable with a damp cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSupplied in the UK by OMELVA LTD, 85 Church Road, Barnes, London, SW13 9HL.\u003c\/p\u003e","brand":"Aurora World","offers":[{"title":"Default Title","offer_id":54722384199955,"sku":"RUFNI-AURORA-009","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7405\/2115\/files\/aurora-world-ltd-mini-flopsies-bunny-rabbit-soft-toy-73902-21983525175358.jpg?v=1789580350"},{"product_id":"aurora-eco-nation-turtle-26cm","title":"Aurora Eco Nation Turtle 26cm","description":"\u003cp\u003eThe Aurora Eco Nation Turtle is a generously sized 26cm sea creature made entirely from recycled PET bottles. The shell is a patterned green with subtle panelling, the flippers are soft and wide, and the face carries a calm embroidered expression that both children and adults seem to find soothing. The recycled polyester is genuinely lovely to touch — you would never guess it started life as a plastic bottle. Aurora have removed plastic beans from the Eco Nation range and replaced plastic eyes with embroidery throughout, which makes every toy in the collection as environmentally responsible as they can manage and safe for the very youngest children. At this size the turtle sits flat and stable on a shelf or bed, and it works particularly well in ocean-themed nurseries where a larger piece is needed to anchor the room. A thoughtful gift for eco-conscious parents, marine life enthusiasts, or anyone who appreciates that sustainable does not have to mean a compromise on quality.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 26cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% recycled polyester outer and stuffing, embroidered eyes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Suitable from birth\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aurora World\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManufacturer reference:\u003c\/strong\u003e Aurora World 35018\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety and care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety standards:\u003c\/strong\u003e EN-71 certified, UKCA\/CE marked\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Surface washable with a damp cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSupplied in the UK by OMELVA LTD, 85 Church Road, Barnes, London, SW13 9HL.\u003c\/p\u003e","brand":"Aurora World","offers":[{"title":"Default Title","offer_id":54722384265491,"sku":"RUFNI-AURORA-010","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7405\/2115\/files\/aurora-world-ltd-eco-nation-turtle-soft-toy-35018-8165932892222.jpg?v=1789580353"},{"product_id":"lil-peepers-luke-turtle-small","title":"Li'l Peepers Luke Turtle (Small)","description":"\u003cp\u003eLuke the Turtle is a small 15cm character from Suki Gifts' much-loved Li'l Peepers range. What makes Li'l Peepers instantly recognisable are their enormous, sparkling glitter eyes — they give every character an adorably wide-eyed expression that children find completely captivating. Luke features a green shell with colourful patterned accents, a soft cream underbelly, and four stubby flippers. The boa-style plush fabric is wonderfully textured and tactile. Li'l Peepers have a calm, gentle appearance that makes them popular comfort toys as well as playful companions. Luke is a fantastic small gift for turtle-loving children, works perfectly as a party bag filler, and is compact enough to take on car journeys and holidays. The Li'l Peepers range from Suki Gifts includes dozens of characters across sea life, dragons, and woodland creatures — collecting them all is half the fun. Bright, colourful, and full of character.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 15cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester plush, soft boa fabric, plastic glitter eyes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Ages 3+\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Suki Gifts\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety and care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety standards:\u003c\/strong\u003e EN-71 certified, UKCA\/CE marked\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Surface washable with a damp cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSupplied in the UK by OMELVA LTD, 85 Church Road, Barnes, London, SW13 9HL.\u003c\/p\u003e","brand":"Suki Gifts","offers":[{"title":"Default Title","offer_id":54722386428179,"sku":"RUFNI-SUKI-003","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7405\/2115\/files\/14292_glitter.jpg?v=1789578799"},{"product_id":"lil-peepers-inferno-green-dragon-17-8cm","title":"Li'l Peepers Inferno Green Dragon 17.8cm","description":"\u003cp\u003eInferno is a small green dragon from Suki Gifts' Li'l Peepers Dragonz collection, and he brings proper fantasy charm to a toy shelf. At 17.8cm he has a rich emerald body with contrasting yellow wings, horns and claws, a row of soft spines down his back, and the oversized glitter eyes that make Li'l Peepers instantly recognisable — they catch the light and give him a mischievous but thoroughly loveable expression. The boa-textured fabric is wonderfully soft and tactile, and children tend to run their fingers through it without thinking. Dragons are perennially popular with children of all ages, and Inferno captures the appeal without being even slightly frightening. He makes a good gift for an imaginative child, a fan of mythical creatures, or anyone building a Li'l Peepers collection, and he is compact enough to live in a school bag or car seat. The Dragonz range comes in several colourways, so collectors can build a whole dragon family. Suitable for ages three and up.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 17.8cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester plush, soft boa fabric, plastic glitter eyes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Ages 3+\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Suki Gifts\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManufacturer reference:\u003c\/strong\u003e Suki Gifts 14253 (EAN 5053154142534)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety and care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety standards:\u003c\/strong\u003e EN-71 certified, UKCA\/CE marked\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Surface washable with a damp cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSupplied in the UK by OMELVA LTD, 85 Church Road, Barnes, London, SW13 9HL.\u003c\/p\u003e","brand":"Suki Gifts","offers":[{"title":"Default Title","offer_id":54722386493715,"sku":"RUFNI-SUKI-004","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7405\/2115\/files\/14253.jpg?v=1789580360"},{"product_id":"lil-peepers-firestorm-blue-dragon-43-2cm","title":"Li'l Peepers Firestorm Blue Dragon 43.2cm","description":"\u003cp\u003eFirestorm is the largest dragon in Suki Gifts' Li'l Peepers Dragonz range, and at 43.2cm he has genuine presence. His colouring is a striking blue and turquoise with contrasting wing membranes, and his wings spread wide rather than folding flat, so he takes up space on a shelf the way a dragon should. The oversized shimmering glitter eyes are what set Li'l Peepers apart from other plush ranges — they catch the light and bring real character to the face. The soft boa fabric is wonderfully textured and as pleasant to stroke as it is to look at. At this size Firestorm works as a display piece as much as a cuddly companion, and he suits an older child's room better than a cot. A striking gift for dragon enthusiasts, fantasy fans, or a child who wants something with more personality than a traditional teddy. The Dragonz family runs from a 17.8cm small through to this large, so a collection can be built over time. Suitable for ages three and up.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 43.2cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester plush, soft boa fabric, plastic glitter eyes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Ages 3+\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Suki Gifts\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManufacturer reference:\u003c\/strong\u003e Suki Gifts 14248\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety and care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety standards:\u003c\/strong\u003e EN-71 certified, UKCA\/CE marked\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Surface washable with a damp cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSupplied in the UK by OMELVA LTD, 85 Church Road, Barnes, London, SW13 9HL.\u003c\/p\u003e","brand":"Suki Gifts","offers":[{"title":"Default Title","offer_id":54722386559251,"sku":"RUFNI-SUKI-005","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7405\/2115\/files\/14248.jpg?v=1789578803"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7405\/2115\/collections\/14248.jpg?v=1789579040","url":"https:\/\/rufni.com\/collections\/classic-soft-toys.oembed","provider":"Rufni","version":"1.0","type":"link"}